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Bath Business School in partnership with Visit Bath Network Event
Monday 11th February 2019, 18:00 - 20:00
Bath Spa University, Newton Park, Commons (NP.CM.G23/24)
Event Information:
A discussion on the future management, funding and structure of Bath’s Destination Management and High Street.

Tourism activities contribute to local economy in many ways. In the changing business environment and ongoing changes within the tourism industry itself, it has become increasingly challenging for businesses to effectively capitalise on the opportunities that tourism can bring to the local economy. Destination branding is critical to the process of developing a visiting economy. At the event, Bath Spa University Tourism Management students will present their thoughts on destination branding for Bath based on their comparative analysis of destination marketing of Oxford, Cambridge, Edinburgh and Bath.

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